Our customer, Veritas Lab — is one of the largest US chains of medical laboratories, focused on MRO, DNA, and drug testing. They wanted to update a corporate website to increase lead generation, so they approached Kodansoft, as a reliable software partner.
To overcome the difficulty in further business growth, to show the presentability of the company
Possible processes complication, users data loss
To establish a new sales channel via the Internet
Create a modern design that emphasizes the ststus and presentabulity of the company
Organize the lead generating through SEO
Automate the sales and organize their transparent accounting
Ensure the safe storage data without using a public cloud
During the communications we have formed several tasks, and the sneak peek showed that there were no issues that cannot be overcome:
Back-end developer
Front-end developer
Web-designer
Project manager
Bysiness analyst
QA Engenieer
Estimated working scope
Estimated development duration
We understood the importance of a proper website design, as a tool to accurately reflect Veritas capabilities and medical authority for potential clients. Our designers created a concept, that the customer approved on the first try.
As a result, we have developed and presented the whole look of the site. The design turned out to be low-profile but eye-catching thanks to cold colors and plenty of issue-related video blocks. Its tidy navigation elements, modern typography, and moderate content saturation are fully relevant to the concept of a successful biotechnological business.
We have successfully optimized the site for search engines. A dedicated page with a permanent URL gathers search requests and delivers relevant content for each significant US city. Users can locate their city using integrated Google Maps by geodata or searching by ZIP code. As a result, the site has achieved top positions for numerous search queries identified during our analysis.
Automating the sales process was a top priority from the project’s outset. Our conviction in the necessity of this implementation helped persuade the initially skeptical customer about the Web’s potential. After analyzing the company’s processes, we identified significant opportunities for optimization and automation. Consequently, we developed a site-based CRM tailored to Veritas’ specific processes and needs, ensuring seamless user interaction with the server and facilitating further handling by the company’s staff.
The data of banking cards is fully encrypted
Online payment feature that utilizes banking cards’ personal data
Taking into consideration Veritas Lab works with sensitive data, both personal and banking, we had to deliver top-level security. To meet these security requirements, we chose to develop the CRM from scratch rather than using Salesforce or other out-of-the-box solutions. This approach ensures that all data is stored on the company’s servers rather than in the cloud. Additionally, banking card data is fully encrypted, making it useless to potential thieves even if compromised.
When user acceptance testing and deployment were finished the customer was satisfied with the result. Real user data soon confirmed the accuracy of our hypotheses:
Automation significantly sped up the order process, reducing the staff’s workload.
The delivered website from the start generated about 20 calls per day. With an average conversion rate of around 30% and an average spend of over $250, the company has seen a significant revenue increase.
Kodansoft completed the projects ahead of schedule and with outstanding results. They maintained communication and provided consistent project updates. Their team is easy to work with and delivered within budget. The partner is very satisfied. My recommendations!
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