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Veritas Lab

Innovation in Science

Veritas Lab Corp

We were approached by one of the largest US chain systems of medical laboratories which are focused on MRO, medical, DNA and drug testing. The only source of leads generating was its partnership with a number of clinics across the USA, and the existing Veritas website was old-fashioned and looked like it was assembled using a free site builder

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Customer: Veritas Lab
Established: 2015
Headquarters: New York, USA
Number of employees: 50+
Domain: Medicine & Healthcare

Modern, solid

and stylish design

Perfectly

SEO optimized

Automazed

sales and CRM included

Secured

data storing

Veritas lab

Corporate website & CRM

To overcome the difficulty in further business growth, to show the presentability of the company

Corporate website & CRM

Possible processes complication, users data loss

Corporate website & CRM

To establish a new sales channel via the Internet

Design

Create a modern design that emphasizes the ststus and presentabulity of the company

Lead generating

Organize the lead generating through SEO

Sales

Automate the sales and organize their transparent accounting

Safe storage

Ensure the safe storage data without using a public cloud

tasks we have done

Task defenition

During the communications we have formed several tasks, and the sneak peek showed that there were no issues that cannot be overcome:

Our company

Team members

Back-end developer
Front-end developer
Web-designer

Project manager
Bysiness analyst
QA Engenieer

1.100 men-hrs

Estimated working scope

200 days

Estimated development duration

Development process

Stylish & glossy design

The customer expressed his aspiration of having up-to-date, good looking site that underlines a strong reputation of the enterprise. The site they have already had did not do so. We made a sort of brief and then assigned the work to our designer. We were fortunate enough to meet the customer’s expectations from the first attempt, so all the approvals were easy enough.

As a result we have developed and present the whole look of the site. The design turned out to be low-profile but eye-catching thanks to cold colors and plenty of issue-related video blocks. Its tidy navigation elements, the modern typographic and moderate content saturation are fully relevant to the concept of the successful biotechnological business.

SEO

Traffic through

We have done a great job on the search engine optimization of the site. There is a separate page with a permanent URL that collects search requests and provides the necessary content to users for each more or less large US city here. Users can also find their city using integrated Google Maps by geodata or search by ZIP code. As a result, the site got leading positions for many search queries, which we identified during the analysis.

Development process

Built-in CRM & sales automation

The automation of the sales process was the matter-of-course for us at the beginning of the project. Apparently, it was our confidence in the need to implement it that helped convince the customer, who did not really believe in the capabilities of the Web at the start of cooperation. We investigated the company’s processes and found fertile ground for optimization and automation. As a result, we have developed the site-based CRM that is ideally fitting for the Veritas’ processes and needs. All the way users interact with the server covered with it and are ready for further handling by company staff.

The data of banking cards is fully encrypted

Online payment feature that utilizes banking cards’ personal data

Development process

Data security

Veritas Lab works with the user’s personal data which is potentially harmful when leaks. That’s why one of the essential requirements was to reach the maximaly possible level of its security. It tied, as well, with the online payment feature that utilizes banking cards’ personal data.

Taking it into account all the requirements mentioned before, we decided to develop the CRM from scratch rather than use Salesforce or any other out-of-the-box customizable solution. In that case, all the data is stored on the company’s own servers and not at the cloud. Moreover, the data of banking cards is fully encrypted and unhelpful for cheaters even when stolen.

Results & project delivery

Case results

When user acceptance testing and deployment were finished the customer was satisfied with the result. After a while, the first data arrived from the real users, who proved the correctness of our hypotheses.

The orders processing accelerated by 28%

Thanks to the automation the orders process became quicker, what significantly reduced the staff burden.

Competitors were outdistanced

Independent sources prove that the new Veritas Lab site allows it successfully outdistance its main competitors which sites mostly look outdated.

Orders processing
accelerated

28%

+ $24 mln

+28%

Average conversion rate

30%

Average spent counted

$250

0 5 13 20

The new sales channel arrived

While the old site did not generate any leads at all, the new one presently generates about 20 calls per day. With the average conversion rate of about 30% and the average spent counted more than $250 it helps the company to increase its revenue significantly. And this is just the beginning.

Stack

Technologies

Client

JavaScript

HTML

Angular

CSS

Server

Laravel

PHP

WordPress

Review

Company say about us

Steven Parker

COO, Veritas Lab Corporation

Kodansoft completed the projects ahead of schedule and with outstanding results. They maintained communication and provided consistent project updates. Their team is easy to work with and delivered within budget. The partner is very satisfied. My recommendations!

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