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Innovation in Science

Veritas Lab Corp

Our customer, Veritas Lab — is one of the largest US chains of medical laboratories, focused on MRO, DNA, and drug testing. They wanted to update a corporate website to increase lead generation, so they approached Kodansoft, as a reliable software partner.

  • Customer: Veritas Lab
  • Established: 2015
  • Headquarters: New York, USA
  • Number of employees: 50+
  • Domain: Medicine & Healthcare
partners
Veritas lab
Corporate website & CRM
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Corporate website & CRM

To overcome the difficulty in further business growth, to show the presentability of the company

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Corporate website & CRM

Possible processes complication, users data loss

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Corporate website & CRM

To establish a new sales channel via the Internet

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Design

Create a modern design that emphasizes the ststus and presentabulity of the company

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Lead generating

Organize the lead generating through SEO

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Sales

Automate the sales and organize their transparent accounting

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Safe storage

Ensure the safe storage data without using a public cloud

tasks we have done
Task defenition

During the communications we have formed several tasks, and the sneak peek showed that there were no issues that cannot be overcome:

Our company
Team members

Back-end developer
Front-end developer
Web-designer

Project manager
Bysiness analyst
QA Engenieer

1.100 men-hrs

Estimated working scope

200 days

Estimated development duration

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Development process
Design development

We understood the importance of a proper website design, as a tool to accurately reflect Veritas capabilities and medical authority for potential clients. Our designers created a concept, that the customer approved on the first try.

As a result, we have developed and presented the whole look of the site. The design turned out to be low-profile but eye-catching thanks to cold colors and plenty of issue-related video blocks. Its tidy navigation elements, modern typography, and moderate content saturation are fully relevant to the concept of a successful biotechnological business.

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SEO
Traffic through

We have successfully optimized the site for search engines. A dedicated page with a permanent URL gathers search requests and delivers relevant content for each significant US city. Users can locate their city using integrated Google Maps by geodata or searching by ZIP code. As a result, the site has achieved top positions for numerous search queries identified during our analysis.

Development process
Built-in CRM & sales automation

Automating the sales process was a top priority from the project’s outset. Our conviction in the necessity of this implementation helped persuade the initially skeptical customer about the Web’s potential. After analyzing the company’s processes, we identified significant opportunities for optimization and automation. Consequently, we developed a site-based CRM tailored to Veritas’ specific processes and needs, ensuring seamless user interaction with the server and facilitating further handling by the company’s staff.

screens screens
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The data of banking cards is fully encrypted

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Online payment feature that utilizes banking cards’ personal data

Development process
Data security

Taking into consideration Veritas Lab works with sensitive data, both personal and banking, we had to deliver top-level security. To meet these security requirements, we chose to develop the CRM from scratch rather than using Salesforce or other out-of-the-box solutions. This approach ensures that all data is stored on the company’s servers rather than in the cloud. Additionally, banking card data is fully encrypted, making it useless to potential thieves even if compromised.

Results & project delivery
Case results

When user acceptance testing and deployment were finished the customer was satisfied with the result. Real user data soon confirmed the accuracy of our hypotheses:

Order Processing Accelerated by 28%:

Automation significantly sped up the order process, reducing the staff’s workload.

Orders processing
accelerated
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28%
+ $24 mln
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+28%
Average conversion rate
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30%
Average spent counted
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$250
0 5 13 20
The new sales channel arrived

The delivered website from the start generated about 20 calls per day. With an average conversion rate of around 30% and an average spend of over $250, the company has seen a significant revenue increase.

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Technologies
Client
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JavaScript
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HTML
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Angular
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CSS
Server
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Laravel
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PHP
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WordPress
Review
Company say about us
partners
Steven Parker
COO, Veritas Lab Corporation

Kodansoft completed the projects ahead of schedule and with outstanding results. They maintained communication and provided consistent project updates. Their team is easy to work with and delivered within budget. The partner is very satisfied. My recommendations!

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5.0 star star star star star
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What's next?

You're one step closer to building your perfect product.

  • 1. Preparing a proposal

    Required scope, timeline and apr. price will be included if you provide us with the detailed information about your project.

  • 2. Discussing your project

    Let's jump on a call to discuss all possible options.

  • 3. Let the work begin!

    We start working on your project considering your feedback and keeping you in the loop.

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