Currently, there is a significant gap in the Mexican beauty market as related online e-commerce marketplaces have not been sufficiently developed. Moreover, beauty establishments in Mexico do not provide online booking services and lack well-established websites.
This is a marketplace software that allows companies such as beauty salons (nail, hair, makeup), fitness centers, wellness centers, spas, workout studios, and aesthetic medical institutions (dentists, aestheticians, aesthetic clinics, beauty clinics) to manage clients online by giving them options to book, manage and cancel their treatments online.
This allows potential clients to understand the range of offered services, see the prices, and easily book the desired treatments or consultations.
All service providers on the platform are divided into categories, so consumers can book treatments, create a profile, or pay in advance with ease.
Salon owners and managers can navigate the salon’s content, working hours, and staff schedules. They can edit services, manually edit appointments, review client lists, manage feedback and reports, view order history, approve documents, handle subscriptions, engage in support messaging, synchronize calendars, manage health form questionnaires, automate email and SMS messaging, export/import client databases, and access other settings and options.
Customers can book services, interact with favorite masters and salons, manage their booking calendar, view order history, and access other settings and options.
An important component of the interaction is a transaction. The task of the marketplace is to enable the client to pay for the goods easily and safely.
Core functionalities for service providers:
The marketplace is a link between the conditional supplier and the conditional buyer, that is, the main task is to ensure their effective interaction. By the word “effective” we mean a set of the following characteristics:
Business analyst
UX/UI designer
Backend developers
DevOPS
Project manager
Frontend developers
QA Engenieer
Estimated working scope
Estimated development duration
We created a significant online eCommerce marketplace. The biggest advantages of an online marketplace and the reasons many businesses sell via online marketplaces are:
Significantly reduced the burden on managers and marcetologs due to process automation
The platform is designed so that you can control all areas of your salon at any time. Starting from the schedule of the day of individual masters, ending with the establishment of discounts and new prices for services.
100%
Number of loyal customers
78%
Number of loyal customers
The presence of a large selection of service options contributes to an increase in the percentage of completed orders. And it forms a loyal, permanent audience of the online marketplace.
The presence of healthy competition among service salons allows customers to compare and find the best services in terms of value and quality.
The best option for creating this marketplace was development on a framework like Laravel: to program the entire structure from scratch specifically for the customer’s tasks, providing him with the most flexible tool for business.
Ontid a PHP development company with years of experience, we skillfully tame PHP to deliver outstanding web portals and other web-based solutions. Our team has designed and delivered numerous ready-to-use and customized websites and apps that help businesses scale fast and stay future-proof.
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