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Currently, there is a significant gap in the Mexican beauty market as related online e-commerce marketplaces have not been sufficiently developed. Moreover, beauty establishments in Mexico do not provide online booking services and lack well-established websites.
This is a marketplace software that allows companies such as beauty salons (nail, hair, make up), fitness centers, wellness centers, spas, workout studios, and aesthetic medical institutions (dentists, aestheticians, aesthetic clinics, beauty clinics) to manage clients online by giving them options to book, manage and cancel their treatments online.
This will allow potential clients to better understand the range of services offered, see the prices and easily book the desired treatments or consultations.
A marketplace is a united place which will be divided in categories (wellness, sport, beauty, spa, medicine ect.) and each category will show participating businesses, where consumers will be able to book treatments with ease, create a profile, pay in advance or just browse.
For salon’s owners and managers, who are responsible for managing the content of the salon, working hours, assigning the appropriate staff, editing the services, checking the staff’s schedule, editing the appointments manually, review the list of clients, working with the feedbacks, working with the reports, order history, approving the documents for the salon, working with the different subscriptions, support messaging, calendar synchronization, health form questionnaires, email and sms automatic messagings, export/import client’s base, other settings and options.
For customers, who can book the services, work with the favorites masters, salons, services, work with the booking calendar, and work with the order history and other settings and options.
An important component of the interaction is a transaction. The task of the marketplace is to enable the client to pay for the goods easily and safely.
A online e-commerce marketplace should provide next benefits for the companies
The marketplace is a link between the conditional supplier and the conditional buyer, that is, the main task is to ensure their effective interaction. By the word “effective” we mean a set of the following characteristics:
Business analyst
UX/UI designer
Backend developers
DevOPS
Project manager
Frontend developers
QA Engenieer
Estimated working scope
Estimated development duration
We created a significant online eCommerce marketplace. The biggest advantages of an online marketplace and the reasons many businesses sell via online marketplaces is that:
Significantly reduced the burden on managers and marcetologs due to process automation
The platform is designed so that you can control all areas of your salon at any time. Starting from the schedule of the day of individual masters, ending with the establishment of discounts and new prices for services.
100%
Number of loyal customers
78%
Number of loyal customers
The presence of a large selection of service options contributes to an increase in the percentage of completed orders. And it forms a loyal, permanent audience of the online marketplace.
The presence of healthy competition among service salons allows customers to compare and find the best services in terms of value and quality.
The best option for creating this marketplace was development on a framework like Laravel: to program the entire structure from scratch specifically for the customer’s tasks, providing him with the most flexible tool for business.
Ontid a PHP development company with years of experience, we skillfully tame PHP to deliver outstanding web portals and other web-based solutions. Our team has designed and delivered numerous ready-to-use and customized websites and apps that help businesses scale fast and stay future-proof.
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