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ECOMMERCE MARKETPLACE

Beauty Booking

Currently, there is a significant gap in the Mexican beauty market as related online e-commerce marketplaces have not been sufficiently developed. Moreover, beauty establishments in Mexico do not provide online booking services and lack well-established websites.

  • Customer: Beauty Booking
  • Established: 2023
  • Number of employees: 10+
  • Primary market: Mexico
  • Domain: eCommerce
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Service interaction process
Simplicity and convenience

This is a marketplace software that allows companies such as beauty salons (nail, hair, makeup), fitness centers, wellness centers, spas, workout studios, and aesthetic medical institutions (dentists, aestheticians, aesthetic clinics, beauty clinics) to manage clients online by giving them options to book, manage and cancel their treatments online.

This allows potential clients to understand the range of offered services, see the prices, and easily book the desired treatments or consultations.

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Service interaction process
Service structure

All service providers on the platform are divided into categories, so consumers can book treatments, create a profile, or pay in advance with ease.

Development process
Two different types of accounts
For service providers

Salon owners and managers can navigate the salon’s content, working hours, and staff schedules. They can edit services, manually edit appointments, review client lists, manage feedback and reports, view order history, approve documents, handle subscriptions, engage in support messaging, synchronize calendars, manage health form questionnaires, automate email and SMS messaging, export/import client databases, and access other settings and options.

For end customers

Customers can book services, interact with favorite masters and salons, manage their booking calendar, view order history, and access other settings and options.

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Development process
Integrated with the PayPal payment system

An important component of the interaction is a transaction. The task of the marketplace is to enable the client to pay for the goods easily and safely.

Beauty Booking
Targets & goals

Core functionalities for service providers:

Client profiles, where providers can check previous treatments, access the notes, and schedule appointments
Manage the number of clients, better use of time, higher chance of client retention, and ability to find new ones faster and easier
Post-treatment emails (surveys, feedback, comments) to analyze the performance and gain more insights
Service descriptions with images and the time it takes to complete the service
Receive confirmation from clients, send reminders
Referral programs to gain more clients
Important

The marketplace is a link between the conditional supplier and the conditional buyer, that is, the main task is to ensure their effective interaction. By the word “effective” we mean a set of the following characteristics:

Easy Fast Convenient
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Our company
Team members

Business analyst
UX/UI designer
Backend developers
DevOPS

Project manager
Frontend developers
QA Engenieer

3 500+ men-hrs

Estimated working scope

9+ months

Estimated development duration

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Results & project delivery
Case results

We created a significant online eCommerce marketplace. The biggest advantages of an online marketplace and the reasons many businesses sell via online marketplaces are:

  • It is an additional source of revenue.
  • It cuts marketing costs.
  • It allows companies to internationalize its business.
  • It creates transparency in availability, stock levels, and prices.
  • It allows your company to function 24/7.
  • It generates trust between your brand and customers.
  • Customers are more likely to purchase from an online marketplace with a wide range of options.
  • It is a great way for customers to compare prices.
  • Businesses need to pay a fee/percentage of sales to the online marketplace platform.
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Marketing costs
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25%
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It cuts marketing cost on 25%

Significantly reduced the burden on managers and marcetologs due to process automation

Allows your company to function 24/7

The platform is designed so that you can control all areas of your salon at any time. Starting from the schedule of the day of individual masters, ending with the establishment of discounts and new prices for services.

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100%

Number of loyal customers

78%

Number of loyal customers

Wide range of salons

The presence of a large selection of service options contributes to an increase in the percentage of completed orders. And it forms a loyal, permanent audience of the online marketplace.

It is a great way for customers to compare prices

The presence of healthy competition among service salons allows customers to compare and find the best services in terms of value and quality.

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Technologies

The best option for creating this marketplace was development on a framework like Laravel: to program the entire structure from scratch specifically for the customer’s tasks, providing him with the most flexible tool for business.

Ontid a PHP development company with years of experience, we skillfully tame PHP to deliver outstanding web portals and other web-based solutions. Our team has designed and delivered numerous ready-to-use and customized websites and apps that help businesses scale fast and stay future-proof.

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Typescript
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Next.js
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SCSS
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Redux with sagas
Server
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PHP
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Laravel
Database
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Redis
Delivery
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Team City
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